Georges Desvaux is a Director in McKinsey & Company's Beijing office. Before transferring to Greater China in 1999, he worked in McKinsey's Paris and Eurocenter (Brussels) offices for 11 years.
In China, Mr. Desvaux serves both Chinese and multinational enterprises. His client work focuses on high technology companies (telecommunications, electronics, bio-tech and pharmaceuticals), as well as consumer clients, packaged goods, retail, and financial institutions (insurance,trading).
The majority of his work in China focuses on strategy design and organization performance, particularly in sales/distribution and marketing. He has assisted Chinese and multinational companies to develop growth strategies for the China market, for example designing new channel strategies, designing and implementing new sales and marketing organizations. Mr. Desvaux is also helping several of the largest State Owned Enterprises in China restructure to become market oriented ¨C for example, developing new corporate strategies including portfolio restructuring, as well as designing and implementing new organization structures and management processes. Finally he helps SOEs introduce modern governance to ensure shareholder value creation. He also has helped local governments in China design the vision and strategic plan for the revival of urban neighborhoods including retail landscape, business partnerships, and infrastructure.
Mr. Desvaux is a global leader in McKinsey's Marketing Practices, and a world-wide expert in marketing spend effectiveness. For industrials clients, Mr. Desvaux has helped clients develop growth strategies in Asia, including branding, product/services offer, channel management and organization redesign.
Outside his client work, Mr. Desvaux shares his expertise and insights on the Chinese business environment, and in particular, on marketing and distribution, as well as e-commerce through speeches and workshops to select audiences and interviews with predominantly local media. He also a trustee of the Marketing Science Institute, a leading association of practitioners and academics.
Prior to joining McKinsey, Mr. Desvaux was Europe sales manager for Barry Controls, a specialist mechanical parts manufacturer. Mr. Desvaux graduated from the Ecole Centrale of Paris and holds M.S. in Mechanical Engineering from the Massachusetts Institute of Technology (MIT).
Mr. Desvaux and his family live in Beijing.